This year marks a milestone that fills us with pride and gratitude – 20 years of riding alongside South Africa’s cycling community. From our humble beginnings to becoming a trusted name in local cycling apparel, this journey has been nothing short of extraordinary.
The Ride So Far
Two decades ago, we set out with a simple mission: to create quality kit that inspires South Africans to get on their bikes and embrace the freedom of the ride. From the Cape Town Cycle Tour to Joburg2C, from muddy trail adventures to Sunday coffee rides along the promenade – we’ve grown together with the riders who make up this vibrant cycling culture.
The Heart of Our Brand: You
More than the jerseys and bibs, Bicyclegear connects with people and it has defined us. Whether you are a seasoned roady chasing podiums, or a weekend warrior riding for fitness and friendship – you are the heart of our brand, and we aim to provide what you need.
Our Gift to You: 20% Off
To celebrate our 20th anniversary, we’re giving back with a 20% discount across all cycling gear this month.
👉 Use code RIDE20 at checkout.
👉 Free nationwide delivery on orders over R1,500.
It’s the perfect time to upgrade your kit ahead of your next race, trail ride, or weekend spin with friends.
Looking Ahead: The Next 20 Years
If the past 20 years have taught us anything, it’s that cycling in South Africa isn’t just a sport – it’s a lifestyle, a culture, and a shared passion. We’re more committed than ever to innovation, sustainability, and supporting the next generation of cyclists across the country.
Expect fresh designs, cutting-edge performance gear, and an even deeper investment in the events and communities that have carried us this far. The road ahead is wide open, and we can’t wait to ride it with you.
A Huge Thank You 🙌
To every South African rider who has pulled on our jerseys, tackled a new route, and trusted us with their cycling journey – thank you. Here’s to 20 years behind us, and countless rides ahead.
